allonlinenovel Chapter 177: Once it enters the market, it will definitely be popular!
Chapter 177: Once it enters the market, it will definitely be popular!
Deng Lihua is a small leader in a factory.
As a leader in this era, no matter the size of the position, it is necessary to get up in the morning, read the news, and then go to work.
Today, as usual, I was eating breakfast while watching the news, and was about to ask my wife to turn off the TV after I finished watching it.
But suddenly a familiar figure appeared on TV.
Li Lianjie.
As a household name in mainland China in this era, he deserves it.
"Ah, little monk!"
My seven-year-old child raised his hands and cheered when he saw Jet Li appear on TV.
"VCD, what is this?" His wife was also wondering.
This was the first time that VCD entered the public eye.
"I don't know, let's see!"
As soon as they finished speaking, they understood what V-CD was.
Isn’t this a DVD player?
Of course, they didn't have it at home.
The cheapest laser disc player nowadays costs at least eight or nine thousand yuan, and the better ones can go up to tens of thousands. Add on the LD discs which cost three or four hundred yuan each, and it is basically like a mobile phone, something that is insulated from ordinary people.
In their factory, the number of people who have this thing at home can be counted on one hand.
"This is a DVD player! And it's so cheap, how is that possible?" Deng Lihua exclaimed.
Are you excited?
nonsense.
In this era, there is a lack of entertainment equipment, not to mention DVD players, which are considered high-end goods in themselves and are listed together with mobile phones.
It’s so face-saving to buy it.
However, the previous DVD players were too expensive, so they were not affordable for a family like theirs.
"Honey, are you saying this is true? I've never heard of a VCD!"
Her wife also took action. Although it was just a short advertisement, the functions of the VCD in the advertisement and the price were really tempting.
"How could it be fake? This is CCTV!
And didn’t it say above that it’s leading the world? It wasn’t available yesterday, so today should be the first day of sales!”
"So, do you think we should buy one?"
"Buy it! I'll call right now. Didn't you say you can buy it over the phone? I'll go and ask!"
Maybe in rural areas, these days, honest and decent people are still afraid to make phone calls to inquire about the situation.
But in the city, those with phones at home had the confidence to do so. If they were moved, they could act. If things didn't work out, it would just be a phone bill. With this in mind, Deng Lihua made the call.
It only rang twice before the other party picked up.
"Hello! Welcome to Wanhua VCD. Would you like to order our latest VCDs?"
The call was connected and a girl's voice came from the other end.
"Yes, yes, yes. Is this VCD the same as the DVD player we have now?"
Deng Lihua looked at his wife while he was speaking. It was obvious that the person speaking on the other side was a young girl. It was a conditioned reflex for him to have a strong wife at home.
However, the words were spoken.
"Well, sir, we are a DVD player, but we are different from the DVD players on the market today.
This is the first product developed by our Wanhua, called VCD. The technology and discs used are different from the laser disc players on the market today.
Our VCD products are small discs like the ones you see on TV.
The price of this kind of CD is less than one-fifteenth of the current LD CD!
“It’s so cheap!
Do you give away discs when I buy your DVD player?
"Sir, I can give you two CDs, one for movies and one for karaoke. If you need anything else, you need to buy them separately. Each one costs 19.90 yuan!
“Can’t you give me two more?
If I could, I'd buy it now!
"No, sir, our products implement the three-guarantee policy, one-month money back, one-year replacement, and three-year repair, so we can't offer too many discounts." "Is this true?" Deng Lihua was a little bit unbelieving.
After all, there is no such thing as the so-called three guarantees service these days.
Wanhua is the first one.
A girl's voice came from the phone: "Of course it's true. Our company can advertise on CCTV. If it's fake, we will definitely take responsibility!
Deng Lihua and his wife, who was leaning over to listen to the phone, exchanged glances.
"Well, if we want to buy it, how do we do it?"
His wife spoke directly.
"Sir, if you need to place an order, please help me fill in your identity information and home address now. We will provide door-to-door postal delivery service. After the goods arrive, you can check them and give the money to the delivery staff." Is it still possible?
Another new operation method shocked Deng Lihua and his wife.
The goods are delivered to your door, payment is made after the goods are delivered, and it can be inspected. There are also three guarantees. In addition, the other party advertises on CCTV and cooperates with the post office.
What else can you say!
“Okay, I want one.
For Deng Lihua, a VCD is a way to change the way of family entertainment.
But for Wanhua today, it is people with this kind of family and mentality who make the calls in the switchboard room one by one.
"Okay, okay...that's it. Everyone, stay calm and speak politely!"
In Wanhua's switchboard room, Tang Xionghua and others finally breathed a sigh of relief as they watched one phone after another ring and be connected as time went by.
Especially seven or eight minutes after the advertisement ended, the number of calls reached its limit, and all 300 extensions were working.
This scene brought smiles to everyone's faces.
After so much research and development and preparation, we have finally achieved success!
Although it’s only been a few minutes, a good start is a victory.
At that moment, Tang Xionghua and others did not leave and stayed in the reception room until after nine o'clock. When the number of calls decreased, everyone moved to the meeting to listen to the work report.
The sales director, a veteran of the Hyundai Group, produced the data as of 9:10.
"As of 9:10, we received a total of 4,328 calls, of which 3,168 people left explicit information requesting an order.
A total of 3,215 units were ordered, with a small number of people ordering two.
CD sales reached 18,640 copies."
"clap clap"
Warm applause rang out in the office.
For Wanhua, the first shot is expected to be a success if it sells 1,000 units.
After all, this is morning news, and it is the first advertisement, so people need some time to absorb it.
But now, the number has reached more than 3,000 units, which is undoubtedly a huge success.
Of course, this also has to do with pricing.
According to historical records, the price of Wanyan's first batch of VCDs was over five thousand.
In fact, even in the first year of Wanyan's history when it completely monopolized the market, it still made a loss and had no profit at all.
The reason is that the initial investment was too large, and after the first batch of trial sales, the product output could not keep up. In addition, the sales model was also traditional, the pricing was too high, and the product was not promoted vigorously at the beginning.
Not long after the advertisement was placed on CCTV, counterfeit products emerged to seize the market.
For various reasons, Wan Yan's past life ended tragically. However, the situation was completely different now.
Although Wanhua’s current investment is similar to Wanyan’s in the previous life.
But sales volume is the fundamental measure of whether a product can make a company profitable.
Each unit sold for 5,000 yuan. After deducting the hard costs of the VCD and CD themselves, there was still room for 2,500 yuan, but only 10,000 to 20,000 units were sold.
The price of one unit is 3,999, but the gross profit margin is 1,500, and the sales volume is hundreds of thousands of units.
It is clear at a glance which one is easier to make a profit.