Reborn in 1991, helping dad become the richest man

Chapter 219 Independent brand, self-development and self-manufacturing!

Tang Xionghua was very interested in the future described by Tang Yichen. At the same time, he was excited about what Tang Yichen said, that this area of ​​the future had a huge market but lacked good car brands that could go global.

Yes, it is exciting because it will mean that he has the opportunity to create the future again.

When he had enough money, Tang Xionghua began to enjoy more of the pleasure of making money by adding some additional hobbies.

For example, this can reverse the history in his son's mouth and allow a good car brand that should not have existed but now appears in his hands to go global like Wanhua.

He is very interested in this...

"Dad, I think we can go abroad and acquire a small car company.

We have no foundation, so it is difficult to start from scratch.

First, set up a small car company and build some foundation, even if the foundation is a little poor, it doesn’t matter.

We have the time and money, and on this basis, we can recruit talents for research and development, and recruit them from all over the world with high salaries.

Technology is the key. Once we have the technology, we will build another car.

Without neglecting the low-end market, there is actually no shortage of low-end domestic brands in the future. In fact, for cars below 100,000 yuan, our domestic brands will have the final say in the future.

So we started directly with luxury brands, targeting the same level as Mercedes-Benz and BMW."

“Directly targeting luxury cars?

According to what you said, the market for low-end cars is actually larger, right? Can't we produce both low-end and high-end cars?

Are there prices for each stage? "

Tang Yichen shook his head.

"Why are luxury brands called luxury? In essence, they are just about the appearance that ordinary people cannot afford. This is the difference between quantity and quality.

As for the quantity, our country actually has no shortage of it, and dad, don’t think that there are really few people buying luxury cars. In the future, the annual sales of any brand such as BMW or Mercedes-Benz will exceed one million or even two million units each year.

This is enough to eat.

Of course, the most important thing is the reason I mentioned.

A luxury car must have the appearance of a luxury car.

Everyone can afford it, and it's everywhere, so it's become like the car companies of the later generations. Although they have high-end models, no matter how much they sell, even if a car that costs hundreds of thousands or even millions is placed next to an entry-level Mercedes-Benz or BMW that costs around 200,000, people will think the BMW is more expensive and better.

After a pause, Tang Yichen continued, "And Dad, don't forget our goal. We want to fill the gaps in the future of China. There will be no shortage of low-end brands of independent vehicles in the future.

We don’t need to compete with them for this market share; we are eyeing the vacancies left by domestic luxury brands.”

"Indeed!" Tang Xionghua nodded after thinking about it.

Then he said bluntly: "Then let's follow this plan. Do you know what small car companies are there abroad now?"

“I really can’t remember this for a while!”

Tang Yichen also shook his head. He suddenly had an idea to build a car.

"It's okay, I'll find a way to check it out tomorrow!"

That night, the father and son talked about this topic in the room for a long time and were very excited.

This is a topic that interests both father and son.

For men, cars hold a special kind of sentiment.

Now, for Tang Yichen and his son, it would be the best thing if they could create a luxury car brand.

Especially Tang Yichen, he even fantasized about having his own car company produce some limited edition supercars in the future.

Well, get yourself one of the only ones in the world.

After all, it’s our own business, so it’s not too much to do this!

In the following half month, Tang Xionghua indeed began to seriously inquire about foreign automobile companies.

To this end, he also contacted investment institutions such as IDG, 3i and Carlyle, and frankly expressed his desire to try his hand at making cars.

However, the final response was disappointing, as there were no good car brands to acquire.

If there is, there was a chance last year.

Last year, Luofu Automobile was sold as a whole.

Of course, Tang Xionghua couldn't afford that price, so BMW took over the deal at a high price of 800 million pounds.

There is also Saab, but unfortunately it was also acquired by General Motors last year.

In addition, there are some car brands, such as Plymouth, but these car brands are not sold as a whole company package, but are just a brand under the jurisdiction of an automobile enterprise group.

This kind of acquisition has no other function except for a name.

Of course, it may be possible to obtain certain technical authorizations from their parent company and even produce their engines.

But is this what Tang Xionghua wants?

It costs a huge amount, and I get a shell that I have to pay for every car produced?

Isn’t this nonsense?

So in the end, Tang Xionghua and Tang Yichen discussed it together.

With a grit of teeth and a stomp of feet, he decided to build a towering building from the ground up.

Anyway, I didn’t think that cars would be developed now.

The domestic automotive economy is not yet booming, so there is time to slowly develop. Invest money, recruit talent, and start research and development from scratch.

Compared to directly acquiring a company, recruiting talents is undoubtedly more cost-effective, and you can recruit people from all over the world with high salaries.

Gather ideas from all quarters, dismantle some good cars on the market, study them carefully, and then re-develop them. Tang Yichen and Tang Xionghua don't believe that even if they spend money and concentrate their efforts to recruit more top experts, or even researchers from other car companies, they will still not be able to accomplish anything.

Besides, there are actually some good people available now. Rover and Saab Automobile have both recently gone bankrupt.

They were taken over by other car companies.

These technical personnel from the original company may have their salaries cut even if they are taken over, and many may even be laid off directly.

These are all talented people!

And not only these talents, but also people from other automobile companies can be poached directly.

There is no so-called love or hate in this world, only the question of how many chips of betrayal there are.

There are now more than a dozen blond-haired and blue-eyed foreigners in Wanhua VCD's R&D department.

Although it was very costly, they even arranged for the families of some of them to come and grow flowers.

However, these investments are by no means as much as the money from directly acquiring a company.

Of course, this way you can't directly obtain a production line and technology to produce cars.

You might not even be able to build a car.

Because cars are not a single technology like MPEG, they are a huge collection of technologies, and various parts even require very high technology. It is a huge challenge for technicians to gather all the technologies.

What's more, even if all the parts have the technology, they still need to be adjusted and face various other difficulties.

But Tang Xionghua has no shortage of time now.

You can take it slowly. If one year doesn’t work, try three years. If three years doesn’t work, try five years.

If we recruit more people and invest more in research and development, we will definitely be able to produce it.

Of course, if it really can’t be created like this, then that’s just fate.

But Tang Yichen didn't believe that he couldn't build a car in this way.

And the most important thing is that this era is a good era for Tang Xionghua and Tang Yichen.

Because the country was poor and backward, foreign countries did not actually set up any defenses against flower growers in that era.

If you want equipment, you must buy top-level high-precision equipment that is expressly prohibited from export.

You can buy other similar equipment as long as you have money.