allonlinenovel Chapter 191 The Strategy of the Wise
Chapter 191 The Strategy of the Wise
The morning sun shone through the French windows, filling the entire conference room. The air was filled with a solemn and tense atmosphere. Xiang Yu sat at the head of the conference table, his eyes swept across everyone present, and finally stopped at the document in his hand.
"Everyone, Hongtu Company has launched a price war against us. The situation is not optimistic." Xiang Yu's tone was calm, but it revealed a pressure that could not be ignored. "Marketing Department, report the situation."
Marketing Manager Wang immediately stood up and projected the report in his hand onto the big screen. "Hongtu Company's new product is highly similar to ours in terms of function and configuration, but the price is 20% lower. They have also joined forces with many dealers to carry out promotional activities, and they are coming with great momentum."
"Low-price competition is nothing more than a strategy of killing one thousand enemies and hurting eight hundred of your own." The financial director pushed his glasses, "Our products have always been known for their quality. The costs are there. If we follow suit and cut prices, our profit margins will be greatly compressed."
"That's right, lowering the price is not a long-term solution." Xiang Yu nodded in agreement, "What we need to do is to find their weaknesses and strike them accurately."
In the conference room, heads of various departments put forward their own suggestions, but they were all rejected by Xiang Yu one by one. Just when the atmosphere was deadlocked, there was a knock on the door of the conference room.
"Mr. Xiang, Mr. Yan, distributor Huang is here." Customer service Li said softly.
Distributor Huang has been a partner of Xiang Group for many years and has extensive connections and resources in the industry. He walked into the meeting room with a serious look on his face and handed a document to Xiang Yu, "This is the internal information of Hongtu Company that I got. Their low-price strategy is at the expense of product quality!"
Xiang Yu and Yan Jin took the document and read it carefully. The document recorded in detail how Hongtu Company used inferior raw materials, compressed production processes, and even intentionally reduced product safety performance in order to reduce costs.
"How despicable!" Yan Jin said angrily, "They are deceiving consumers!"
Xiang Yu's mouth curled up into a cold smile, "Since they want to play dirty, let's put the matter in the open and let the consumers judge!"
A carefully planned counterattack is about to begin...
"Notify the public relations department and prepare for a press conference." Xiang Yu's eyes flashed with a gleam, "I want everyone to know what a truly good product is!" He paused and looked at Yan Jin, "Jin, this time the sales channel is left to you..."
Xiang Yu's plan was quickly implemented. The public relations department contacted major media overnight and held a press conference to make public Hongtu's use of inferior raw materials and reduced product safety performance. As soon as the news came out, public opinion was in an uproar. Consumers condemned Hongtu's unethical behavior, and some consumers who were originally inclined to buy Hongtu's products began to hesitate.
At the same time, an internet celebrity named Liu Consumer published an in-depth review of Xiang's products on social media. The article made a detailed analysis of the product from multiple aspects such as product performance, user experience, and safety, and was accompanied by beautiful pictures and videos. It finally concluded that although Xiang's products are slightly more expensive, they are worth the money and are trustworthy and conscientious products.
This review article quickly went viral online, attracting widespread attention and discussion. Many consumers left comments in the comment section, agreeing with Liu's point of view and saying they would continue to support Xiang's products.
Liu's review article undoubtedly added fuel to Xiang's counterattack. Xiang Yu struck while the iron was hot and decided to launch a limited-time promotion, lowering the price of some products to the same level as Hongtu Company in order to attract more consumers.
"It's not enough to just lower the price," Xiang Yu said at the meeting. "We need to let consumers see our sincerity and see our difference."
He looked at the R&D manager, "How is the development progress of the new product?"
"It has entered the final testing phase." The R&D manager said confidently, "This new product has been fully upgraded on the original basis. It is not only more powerful, but also more energy-efficient and environmentally friendly. I believe it will bring a brand new experience to consumers."
"Very good." Xiang Yu nodded with satisfaction, "Complete the test as soon as possible and prepare for the market launch."
The Xiang Group's counterattack was carried out in an orderly manner. They were not disrupted by the price war of Hongtu Company, but took the initiative to attack with quality as a shield and innovation as a spear, winning the trust and support of consumers.
It was late at night, but Xiang Yu's office was still brightly lit. He stood by the window, overlooking the night view of the city, with a determined light in his eyes. He knew that the battle was far from over, but he believed that victory would eventually belong to them.
He picked up his phone and called Yan Jin, "Jin, get ready, tomorrow..."
"Jin, get ready and go to Yunfeng E-commerce tomorrow." Xiang Yu's voice was a little tired, but he could not hide his excitement.
"Yunfeng E-commerce? They have always been unfriendly to us, why this time..." Yan Jin was a little confused. Yunfeng E-commerce is one of the largest online retail platforms in China, with a huge traffic entrance, but it has always maintained a close cooperative relationship with Hongtu Company.
"I have already contacted their person in charge, and they are very interested in our new products." Xiang Yu smiled confidently, "This cooperation can only succeed, not fail."
The next morning, Yan Jin led her team to the Yunfeng e-commerce headquarters. She was dressed in a smart business suit, and exuded a confident aura in her every move.
After a heated debate, Yan Jin finally impressed the head of Yunfeng E-commerce with her professional market analysis, accurate grasp of product advantages, and extremely attractive cooperation plan.
"Mr. Yan, I believe that your new product will shine on the Yunfeng e-commerce platform." The person in charge extended his hand.
"It's a pleasure working with you." Yan Jin responded with a confident smile.
At the same time, at the headquarters of Hongtu Company, Marketing Manager Wang was sitting at his desk with a gloomy face.
"Xiang Group, do you really think you can defeat us like this?" He muttered with gritted teeth, with a hint of viciousness in his eyes.
"Manager Wang, I have contacted several self-media and internet trolls and asked them to spread negative news about Xiang Group online." The assistant reported in a low voice.
"Very good. Remember, you must bring disgrace upon them!" Marketing Manager Wang raised his lips into a sinister smile.
A few days later, some negative comments about Xiang Group began to appear on the Internet, questioning the quality problems of its new products and even fabricating some unfounded user complaint cases.
For a time, the Xiang Group was caught in a whirlpool of public opinion...
The phone in the customer service department kept ringing. Customer service representative Li took a deep breath, put on his headphones, and answered the next call in a calm and professional tone...
"Hello, this is the Xiang Group Customer Service Center. How can I help you?" Customer Service Li's voice was gentle but firm. Even when faced with negative comments and angry messages constantly refreshing on the screen, she always maintained a professional attitude.
"I read the news online which said there is a problem with your product. Is that true?" An anxious voice of a consumer came from the other end of the line.
"Sir, please rest assured that all our products have undergone strict quality inspections, and the rumors on the Internet are not true." Customer service representative Li explained patiently, "If you have any questions about the product, you can contact us at any time. We will provide professional answers and after-sales service."
Similar calls came one after another. Customer service Li and her team members worked overtime, patiently answering questions and resolving doubts for every consumer, resolving their doubts with sincerity and professionalism, and winning their trust.
At the same time, a mobilization meeting for all employees was taking place in the conference room of the Xiang Group’s headquarters building.
"Dear colleagues, our company has encountered some difficulties recently. Someone maliciously spread rumors in an attempt to damage our company's reputation." Xiang Yu stood on the stage with a firm and powerful gaze, "But I believe that the innocent will be innocent, and rumors will stop at the wise! We have the best products and the best team, and we will definitely be able to overcome all difficulties!"
"That's right. A person of integrity has nothing to fear!" Yan Jin continued, "I believe that as long as we unite as one, we will be able to overcome the difficulties and make those rumormongers pay the price!"
Yan Jin's voice was clear and firm, like a warm current flowing through the hearts of every employee.
There was thunderous applause from the audience, and everyone's face was filled with confidence and fighting spirit.
"I have already made arrangements. Tomorrow, I will personally lead the team to visit several important partners..." Xiang Yu's deep eyes swept across the audience and paused. "This time, we want to let them see the determination and strength of our Xiang Group!"