The love of the boss

Chapter 167 Negative Rumors and Crisis PR

The negative rumors in the industry were like a turbulent undercurrent, making Lin Xiao and Su Yao's already difficult situation even worse.

"Su Yao, these negative rumors are simply fabricated, but they have caused such great damage to the company's image. We must take measures as soon as possible." Lin Xiao said angrily and anxiously.

Su Yao's expression was serious, and she responded: "Lin Xiao, don't worry, we have to analyze calmly and find out the source and spread of the rumor."

They immediately called in their PR team to investigate.

"Lin Xiao, our preliminary judgment is that these rumors were spread by competitors and quickly spread through the Internet and some industry forums." said the public relations manager.

Lin Xiao clenched his fists: "These guys will do anything to compete. We can't just sit there and wait for death."

Su Yao said: "Immediately formulate a crisis public relations plan to clarify the facts on the one hand and take legal measures against malicious spreaders on the other hand."

The company quickly issued an official statement, explaining in detail the falsehoods in the rumors and presenting relevant evidence.

"Su Yao, after the statement was released, some people expressed their belief in us, but many people are still skeptical." said the public relations staff.

Su Yao frowned: "Increase publicity efforts and use various media channels to let more people know the truth. At the same time, invite authoritative organizations and experts to endorse us."

However, some difficulties were encountered in the process of inviting experts.

"Lin Xiao, some experts don't want to get involved in this storm, worried that it will affect their reputation." The public relations manager said helplessly.

Lin Xiao said: "Try every possible way to convince them and explain to them our innocence and the importance of the company."

After much effort, some authoritative experts finally stood up to speak for the company.

"Su Yao, the support from experts has played a certain role, but negative rumors continue to spread." The public relations staff said anxiously.

Su Yao decided: "Carry out online and offline customer communication activities to communicate directly with customers and eliminate their doubts."

In its communications with customers, the company sincerely listened to their opinions and concerns.

"Lin Xiao, customers are mainly concerned about the company's future development and product quality." said the sales manager.

Lin Xiao said: "We promised them that we will continue to ensure product quality and increase investment in research and development to launch better products."

At the same time, the company strengthened communication and training among internal employees.

"Su Yao, the employees are somewhat worried about the current situation of the company and their work enthusiasm is not high." said the HR manager.

Su Yao said: "Hold a general staff meeting to let everyone know the company's response measures and future plans to enhance their confidence."

After a series of crisis public relations actions, the impact of negative rumors gradually decreased.

"Lin Xiao, the situation has finally improved, but this incident has caused us considerable losses." Su Yao said.

Lin Xiao said: "Every failure is a lesson learned. We must strengthen the maintenance and monitoring of the company's image in the future and never let similar things happen again."

However, just as the company had just emerged from the shadow of negative rumors, a new storm quietly hit. The price of raw materials suddenly began to rise sharply, like a sword hanging over the company's head, bringing them unprecedented cost pressure. This sudden change caught the company's top executives off guard. They thought they had passed the most difficult time, but now found themselves in another dilemma.